Alabang wants to Go Pink! Festival Mall helps breast cancer foundations in the south

Friday, October 23, 2015 Stef dela Cruz, MD 0 Comments

People from the South, are you ready to go pink? They say breast cancer is here to stay. But I say there’s no stopping us from trying to kick it to the curb!

You’re probably wondering why there’s yet another breast cancer advocacy. But trust me, this is different for two reasons:

  1. 1. It focuses on the south part of Manila (hello, people of Alabang!)
    2. It involves not just fighting cancer, but preventing it from overwhelming your entire life

So many breast cancer campaigns are about awareness drives for mammograms, self breast exam, and early diagnosis. Rarely do I hear of those that help empower patients by giving them a way to cope.

This is what makes me root for Stage Zero, a campaign started by Project Pink (I’ll talk about that more later). It just so happens that Project Pink is now one of the beneficiaries of Go Pink, a breast cancer movement started by Festival Mall.

pink ribbonFestival Mall Alabang wants us to Go Pink! When you buy this keychain, proceeds go to the three beneficiaries of the Go Pink initiative.

(If you have loved ones who have breast cancer, Project Pink’s Stage Zero is the kind of support program they should really try, I’m telling you! Here’s more info on Stage Zero by Project Pink.)


Go Pink!

Aside from Project Pink, Asian Hospital Charities and ICanServe Foundation  are also beneficiaries of Festival Malls’ Go Pink initiative.

An umbrella campaign by Festival Mall in Alabang, Go Pink aims to educate the masses while also procuring funds for its three beneficiaries. This month, you may have seen the print ads everywhere: vertical posters, lamppost banners around Filinvest City – you name it!

During weekdays, the mall also holds health activities. On Mondays, Wednesdays, and Fridays, you can join the 6PM Zumba sessions. On Tuesdays and Thursdays, it’s all about yoga – my favorite way to both unwind and exercise!

Festival Mall also held an event called Pink My Bike where bicycles were decorated in pink and paraded around town. On October 25, they will then hold Dash in Pink, a 5-kilometer fun run.


Asian Hospital Charities reaches out to breast cancer patients

Asian Hospital Charities helps indigent patients who can’t afford treatment. They used to provide assistance only to patients with heart problems, such as those undergoing cardiac bypass. However, they are now willing to extend their help also to breast cancer patients who need financial aid.

Go Pink Festival Mall“We used to provide the medical treatment of patients, but [our involvement] has evolved. Now, we are partnering with support groups like Project Pink and ICanServe,” says Kris Yabes (second from left), Community Relations Manager of Asian Hospital and Medical Center.

“We now go out to communities and give lectures and screenings. It is through those activities that we meet other patients whom we can refer to our charities.”

Who are eligible for assistance from Asian Hospital Charities? “We are looking at those who reside in Muntinlupa and Calabarzon. The diagnosis, recommendations, and clinical abstract from the doctor [are some of the requisites]. Certification of indigency is also necessary.”

Asian Hospital Charities then submits an evaluation document to the board. Once approved, they get a doctor from Asian Hospital and use the hospital facilities to assist the patient.

Here’s more good news: Asian Hospital already submitted the requirements for a PCSO help desk! That means if you’re a patient, there’s no need for you to join the impossibly long queue at PCSO. That’s a big help, if you ask me.

You can help, too!

For those of you who don’t have bikes, hate running, and can’t join the Zumba or yoga sessions, you can always buy key chains, brooches, and bracelets from the customer service booth at Festival Mall!

pink paracord bracelet

Go PinkI’m wearing a pink paracord bracelet from the Go Pink initiative of Festival Mall Alabang! Pardon the photobomber, hahaha.

I always say that the battle against breast cancer is fought not just by women who have it. It’s everybody’s fight. Every single one of us has a role to play, whether it be spreading the word, helping out loved ones, or contributing what we can to others who need a hand.

Stef dela CruzAbout the blogger
Stef dela Cruz is a doctor and writer. She received the 2013 Award for Health Media from the Department of Health. She maintains a health column in Health.Care Magazine and contributes to The Manila Bulletin. Add her to your circles.