Sanitation Crisis: The Role You Play [Sponsored]

Friday, October 25, 2013 Stef dela Cruz 0 Comments

Yesterday, as I was fidgeting impatiently in a cab while cursing the horrible traffic in Manila, I saw a girl and a guy holding hands across the street. The guy seemed to be really sweet. He even offered her a piece of candy, unwrapping it and putting the candy in the girl’s mouth.

It would have been a nice picture, except that the guy unceremoniously threw the candy wrapper with a flick of his fingers. It was like throwing caution to the wind while navigating the unpredictable currents of love – except that it was litter, not wind, that he threw away.

Sanitation: You Play A Big Role

People think that throwing away a single candy wrapper doesn’t really contribute to overall pollution. “Hey, it’s just one tiny piece of plastic,” most of us think. But imagine if everyone threw away one piece of candy wrapper. Wouldn’t that be enough to make up tons of garbage?

“It’s just one piece of garbage,”
you might think when you litter.
No, it’s not just “one” piece of garbage if everyone does what you’re doing.

Yes, what we do isn’t “little” or “insignificant”. All of us contribute to the big picture. If anything, the little things we do day by day are the ones that can change the way we live.

Domestos and Unicef: Partners in the Sanitation Crisis

If you’re not bothered by the garbage around you, you probably haven’t been going out much. We are producing way more garbage than we can get rid of! Wake up and smell the maggots.

In financially-challenged communities, it’s actually much worse. Overcrowding and inadequate water supply complicate matters. The result is a lot of people getting sick in unsanitary living conditions.

Thank God there are companies who want to make a difference. The Unilever Foundation and Domestos, for instance, have partnered up with Unicef to help improve sanitation. They plan to provide long-term solutions to sanitation problems among the communities who need it the most. That’s better than just giving dole-outs because independence and self-sufficiency are fostered!

Their sanitation improvement program, called Community Approaches to Total Sanitation (CATS), include an awareness campaign and creating a demand for more restrooms. A lot of people in depressed urban areas actually pee and poop directly into the river because they don’t have toilets! All that will change if there are clean and functional restrooms that everyone can access.

Unicef Sanitation Program: What You Can Do

Now, here’s where you can pitch in. For every purchase of Domestos (the bottles marked specifically for the CATS sanitation campaign), 5 percent of the profits go to the CATS program in different countries, including the Philippines. Oh, yes, we definitely need the extra hand!

If you purchased a bottle of Domestos anytime between July and September in the Philippines, you helped make a difference! People living in France and Brazil can also pitch in; the promo in France, however, will end this October while that in Brazil is yet to be announced.

If you’re curious about what Domestos, Unilever Foundation and UNICEF have up their sleeves, feel free to read about their program. And please don’t hesitate to share this with your friends! It’s worth you’re a little space on your Facebook wall, yes? Smile

Stef dela CruzAbout the blogger
Stef dela Cruz is a doctor and writer. She received the 2013 Award for Health Media from the Department of Health. She maintains a health column in Health.Care Magazine and contributes to The Manila Bulletin. Add her to your circles.

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