News flash: Filipinos are saying "No!" after GlaxoSmithKline (GSK) and the Philippine Dental Association (PDA) announced their partnership. But it's not exactly a bad thing.
But before I go further into details, here's some good news: Sensodyne toothpaste is now available at your favorite sari-sari store!
Spoiler: Vigorous toothbrushing might actually lead to tooth sensitivity! More myths debunked later.
"Sensodyne is too expensive." Does that sound familiar? I can't tell you how many times I've heard people say that. Too many people believe Sensodyne toothpaste is something they can't (or won't) afford to buy.
Little did we know that GSK has been listening to us all along. They now join the "tingi" bandwagon, giving us Sensodyne in sachets. Every sachet of Sensodyne has a suggested retail price of PhP10.
Sensitive Teeth: You Probably Have It
About nine out of every ten people living in the Philippines actually suffer from symptoms of dentin sensitivity. (It's also what we all know as pangingilo.)
But people still don't put a primer on proper oral care because they think it's not as important as, say, exercising regularly or eating a balanced meal. (That's a myth, of course; dental caries have been linked to serious heart disease. But I digress.)
Yes, all you get from using Sensodyne may simply be relief from pain due to dentin sensitivity. But mind you, do not underestimate this pain!
Tooth sensitivity involves branches of the trigeminal nerve. Trigeminal nerve disease has been known to lead to severe pain syndromes. (You probably know what I mean if you experience ngilo while you enjoy your halo-halo this summer.)
Are you suffering from ngilo, even if brush your teeth regularly? I won't judge you. Actually, even the charming Luis Manzano confesses to a few oral blunders himself.